We have 2 big reasons why we love our job. One, we love helping people succeed online. It might sound cheesy, but seeing our clients succeed online because of our hard work is a fantastic feeling. Secondly, we love the internet and all the cool things we get to build on it. Also, on a side note, the money is not too bad either :)
Our approach to digital marketing.
For the past 7 years we have cultivated a growth mindset where we learn and experiment with different aspects of digital marketing. This mindset has helped us create innovative marketing strategies that delivers positive results for our clients.
A LONG LONG TIME AGO...
I started with web design somewhere back in 2014 by just learning the basic languages of the internet. I fell in love with the coding aspect and applied it to the rebuilding of bad websites to help small companies compete with the big brands online.
FROM 2016 to 2018
After web design, we dove deep into graphic design. Our first designs were really bad, but like the old Afrikaans saying goes "aanhouers wen". So we kept trying and improving, and slowly but surely our work got better and more professional.
FROM 2018 to 2020
Next up was copywriting, and boy oh boy was it a fascinating challenge. Copywriting gives you this magical ability to tell better stories, to explain products better and most importantly, to sell more online.
FROM 2020 to 2022
After these fundamentals, we started applying all our skills to Social Media Marketing and Email Marketing too. This brings us to the present, with the 5th revision website we've built.
A bit more about PixelByPixel
ABOUT OUR BRAND NAME
A lot of brain power has gone into our name decision, but we finally chose Pixel By Pixel for the simple reason that this is exactly how we approach life and projects - step by step/brick by brick etc... A pixel is the smallest graphic element block in design so we wanted our logo to reflect that.
Our approach to marketing
We approach marketing with the Kaizen mentality of continuous improvement. This principle is about constant improvement and finding ways to innovate and optimize everything. We believe that if something is not busy growing, its busy dying.
OUR MISSION STATEMENT
Our mission is to become one of the best digital marketing companies in South Africa. Most design companies don't really understand the seriousness of their services, and that their actions directly impacts a company's well being and livelihood.