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Because brand and logo development is so important, we always start a new project by defining what project success would look like. After this we have a brainstorming session to really understand the client and their market space. We then align these goals and brainstorming notes with market research, to ensure we are able to deliver a brand that stands out, and suits our clients on their brand personality too.

During our design phase, we use a 60/20/20 design approach to gather various ideas and brand directions. We then present these 3 directions to our client to pick from. Once a baseline direction has been chosen, we pick the best elements from all three directions, and start designing the concepts of the first of two revision rounds.

Once we went through the revision rounds and ensured that everyone is happy and understands the new brand launch, we compile a how to brand guide to ensure that all future design elements will stay on brand point along with a custom online folder where all of our clients can easily retrieve their brand elements with having to call someone.