How Corona has made digital marketing vital

Read time:
5 minutes

When the whispers of the Corona virus started in January, we like most South Africans didn’t worry that much.

“It may be a flu-like annoying virus” or “it wont really impact us” was our mentality. But on 23 March when president Ramaphosa announced the lockdown we got really scared. Sh*t just got real.

We realized that “business as usual” will probably be gone for the foreseeable future. But then we realized how companies can use digital marketing to help survive the post-lockdown period:

  1. E-Commerce Websites:
    To reduce the risk of infection, people are limiting their outside of home interactions, so having a E-commerce website with contactless delivery and payment options will become a must for any company that wants to compete in this lockdown period.
  2. Search Engine Optimization(SEO)
    Because people are stuck at home, they are spending more time online, either by reading the news, browsing websites or just watching Netflix. This huge influx in web traffic will have a positive effect on companies smart enough to implement great SEO tactics. And by ranking higher in Google for your target keywords, you get more visitors on your website thus leading to more leads and sales.
  3. Social Media Marketing
    Social platforms are some of the most used websites on earth. By placing well designed content and ads in front of your target audience, its easy to see why social marketing can have a great impact on your bottom line.

Listen, we all know the next 2 years will be really challenging for everyone in South Africa (especially for small businesses owners), but we really hope you can use some of these digital marketing tactics to ensure your company survives it.

If you feel you need some help with your digital marketing, feel free to give us a call.