So, what exactly is SEO?
Called SEO for short, search engine optimization is the umbrella term used for all the techniques and strategies used to get your website to rank better on search engines like Google and Bing.
The hard part of SEO is that search engines like Google has more than 200 ranking factors, and these factors gets tweaked or completely changed multiple times per year. The hard job of Search Engine Marketing companies are to then try and figure out which ranking factors are still important and adjust their strategies, content marketing, link building campaigns and website design accordingly.